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Did you hear about the Tour de France rider who turned up without a bike?
What happens when your LinkedIn and social media content doesn’t resonate with your audience or grab their attention, when your invitation to connect has little or no relevance or your blog does not...
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Is social proof killing your social media success
One definition of social proof is that it’s a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation (I know I sound clever...
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You made me cry, thank you – 5 tips to creating emotional social content
Did you know that 80% of the decisions you make in life are based on emotion and not intellect? This single piece of knowledge could be the difference between you getting social media marketing or not....
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How you can meet more qualified prospects today, whilst sitting in bed rather...
Imagine this scenario, it’s one that you will undoubtedly be familiar with. It’s a typical winter’s morning, it’s early – 6.30am to be precise – you’ve scraped the ice off the windscreen & you’re...
View ArticleWhy social media should be part of your daily business activity
If you’re reading this post then, quite clearly, you use the Internet. But as a business owner do you really use the Internet and social media as you should be doing? Here’s why you need to make social...
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A personal LinkedIn profile is one thing – what about your company page?
With 175 million business users globally, there’s little question whether LinkedIn is the right place to network with other B2B contacts, particularly as an individual user but what about promoting...
View ArticleHow are more than 3300 marketers using social media for their businesses?
Now I’m going to make an assumption about you the reader. The assumption is that you joined our group on LinkedIn because you wanted to understand more about social media or you wanted to contribute to...
View ArticleHow will you know if Facebook is working for your business?
As Michelle and I apply our knowledge and use of LinkedIn to Facebook, it is becoming increasingly clear to us that the two are very different platforms in terms of creating engagement. The biggest...
View ArticleThe way we work has changed..forever!
Millions of jobs are being lost in the Western world – finding one is becoming tougher, and keeping one is tougher still. There is no such thing as longevity in the work place, loyalty (simply turning...
View ArticleDo you understand what the death of the gatekeeper means to you?
Prompted by Seth Godin’s brilliant blogs, I wanted to share something that you need to be aware of – how you get what you want, in business and in life, has changed. How you let people know what you do...
View ArticleDon’t respond? Then don’t expect to do business.
2011 is the year when, I believe, businesses in the UK will follow the lead set by the States and begin to become much smarter about the way they use social media. What do I mean? Well for many of us...
View ArticleLook at how popular I am
So, how popular are you today? How many Twitter followers do you have, are you one of the most connected people on LinkedIn, have you got hundreds of fans on your Facebook site, are you, in fact Mr or...
View ArticleEmployers beware, your employees are building business relationships behind...
Ok, so maybe my headline is a little extreme but I wanted to wake you up. I wanted to alert anyone reading this blog post that if they have a team and that team has access to social media sites, during...
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